Content and SEO Projects: KPMG and M&C Saatchi

Two sites have re-launched recently, in which I played a role.

First up, KPMG. I was the lead content creator for many of their key pages. I either completely restructured existing text or held interviews with stakeholders to write the pages from scratch.

Automotive old

The old version (content and design)

Automotive new

The shiny new version, with my copy.

I worked very closely with the KPMG digital team – it was a big project but a very rewarding few months.

The new site was launched with the site redesign late last year. I think it looks pretty great.

Old version of the KPMG UK site.

Old version of the KPMG UK site.

New version of the KPMG UK site.

New version of the KPMG UK site.

Next up, M&C Saatchi Sport and Entertainment. This was the second time I’d optimised their website for search.

Working with the team at M&C Saatchi and their design agency, we were able to find that SEO sweet spot again.

I think this redesign is pretty spiffy too.

Old version of the M&C Saatchi Sport & Entertainment website.

Old version of the M&C Saatchi Sport & Entertainment website.

New version of the M&C Saatchi Sport & Entertainment website.

New version of the M&C Saatchi Sport & Entertainment website.

The latest version is still as clean, but with added visual impact.

This latest version is still as clean, but with added visual impact.

So there you have it, great design and excellent content/SEO can go hand in hand.