(Well Overdue) Update

What a busy couple of years since my last post! In those two years, I’ve published two novels, expanded my digital marketing team to five, and worked on a whole heap of exciting new SEO projects – no wonder I’ve been a little quiet…

I’m coming up to ten years as a freelance digital marketing consultant, and I’m very lucky to still love the work I do.

I’m going to showcase a few recent projects here in the next few posts – and look out for a brand new website in the not too distant future as well!

Breaking Barriers – Testimonial

Drew has been fantastic supporting us as we enter into the world of online marketing. He is clearly an expert in his field and is fantastic at articulating what is a complex world to a layman like me. I look forward to working with Drew many more times in the future.

Matthew Powell
CEO, Breaking Barriers
Breaking Barriers – new site
And the newly redesigned site looks great too, congrats Matt & team!

7 Year Freelancer Anniversary & Shout Outs

March 1st is my freelancing anniversary (seven years now), but as the saying goes – behind every great SEO, there’s usually some fantastic support. Mine comes mostly in the form of one Deborah Sutton, who has been providing me with amazing copy for over five years. Deb writes pitch-perfect outreach blog posts, and has worked on some of my larger projects too, such as when I lead the content transformation at Deloitte a few years back. Thank you Deb, I couldn’t have done it without you!

7 Years SEO Freelance Anniversary

And recently, I’ve had the pleasure to work again with Samina Haffajee. Samina was my first point of contact when I started SEO consulting for Unicef UK in 2013, and when I heard she’d gone freelance I pretty much begged her to work with me. Fortunately, she agreed, and Samina has been focusing her considerable skills onto some of my Paid Search campaigns for the past few months, looking for opportunities and overcoming my blindspots.

Finally, my good friend Diana Seifert has always had an interest in PPC, and so I suggested she might find value in becoming certified. I tell this to people all the time, but no one ever does – except Diana, who is now fully Adwords certified and has been very helpfully crunching some data for me on a big paid search project.

Big thanks to you all – and of course my clients – here’s to another great year!

The London Film School

One of my New Year’s resolutions was to make this site less blatantly self promotional, but I just received this great feedback (sorry!):

The London Film School attracts global customers and does so on a marketing shoestring. While looking for someone to support online campaigns, Drew’s personable and expert approach stood head and shoulders above his peers. Not only did he “get” the macro picture quickly and efficiently, all explanations and phone calls were fun. If you’re weary of PPC or SEO conversations, talk to Drew and he’ll make it engaging for you or your team so you’ll want to learn more.

Veronique Fricke
Head of Marketing and Communications
The London Film School

Screen Shot 2017-01-25 at 16.25.26

NET-A-PORTER Paid Search Testimonial

net-a-porterAnd here’s another nice piece of feedback after my two month consultancy stint with the Paid Search team at Net-A-Porter:

Drew is a methodical and very experienced digital marketing consultant. Always professional, he helped rebuild and optimise a series of large PPC accounts in our AM market, consistently fulfilling detailed briefs on time and to order as well as bringing his own ideas to further improve the project. Highly recommended.

Oli Simpson
Performance Strategist
THE YOOX NET-A-PORTER GROUP

Thanks Oli, pleasure working with you!

Adwords Training – Charity Google Grant

Adwords training in action

Last Friday, I lead a three hour training session with over 20 attendees from charities around the UK. The topic? Adwords: Getting the most of your Google Grant. 

Friday afternoon can be a tough slot to give training, especially on something as dry as Google Adwords and PPC, but the time flew by, not least because the attendees were very motivated to harness that strange unicorn of a digital marketing beast – the Google Grant.

Google Grant Adwords training

I also made sure there were lots of exercises to get us up and moving – nothing is more soporific than one person talking for three hours straight, however good the Adwords training content!

Thanks to Raising IT, whose training session it was, for organising everything and allowing me to break down the pros and cons of the Adwords Google Grant with my trademark bad jokes – and for this very kind testimonial:

Drew was an excellent trainer who made what would normally be a dry subject both fun and engaging. Our attendees gave overwhelmingly positive feedback about the session and left inspired to get the most out of their Google Grants. Highly recommended if you want Adwords training which is insightful AND funny.

SEO Keyword Tool – Übersuggest

I’ve been creating a lot of keyword research for my clients recently, and as well the usual suspects (keyword planner, kabillions of Google searches, competitor research) I discovered a new keyword tool called Übersuggest which I really like.

It’s pretty simple to use – plug a keyword in, select your location, type in a MASSIVE captcha and you’re away:
Übersuggest 1

Übersuggest then gives you all the Google Instant results in one long list from Chimapan-A to Chimpan-Zee (sorry, Simpson’s joke)
Übersuggest 2
Übersuggest 3

Click on any of the words and it drills down even further:
Übersuggest 4

Thanks Übersuggest!