(Well Overdue) Update

What a busy couple of years since my last post! In those two years, I’ve published two novels, expanded my digital marketing team to five, and worked on a whole heap of exciting new SEO projects – no wonder I’ve been a little quiet…

I’m coming up to ten years as a freelance digital marketing consultant, and I’m very lucky to still love the work I do.

I’m going to showcase a few recent projects here in the next few posts – and look out for a brand new website in the not too distant future as well!

Testimonial: The King’s Fund

Drew performed a thorough audit of our SEO performance and made valuable recommendations around the time of a major website redevelopment. This produced a wealth of data that could easily have been overwhelming but he guided us through it, offering useful insights and practical advice along the way. I wouldn’t hesitate to get in touch with him again for a similar piece of work.

James Higgott 
Head of Digital, The King’s Fund

The King's Fund – redesign

7 Year Freelancer Anniversary & Shout Outs

March 1st is my freelancing anniversary (seven years now), but as the saying goes – behind every great SEO, there’s usually some fantastic support. Mine comes mostly in the form of one Deborah Sutton, who has been providing me with amazing copy for over five years. Deb writes pitch-perfect outreach blog posts, and has worked on some of my larger projects too, such as when I lead the content transformation at Deloitte a few years back. Thank you Deb, I couldn’t have done it without you!

7 Years SEO Freelance Anniversary

And recently, I’ve had the pleasure to work again with Samina Haffajee. Samina was my first point of contact when I started SEO consulting for Unicef UK in 2013, and when I heard she’d gone freelance I pretty much begged her to work with me. Fortunately, she agreed, and Samina has been focusing her considerable skills onto some of my Paid Search campaigns for the past few months, looking for opportunities and overcoming my blindspots.

Finally, my good friend Diana Seifert has always had an interest in PPC, and so I suggested she might find value in becoming certified. I tell this to people all the time, but no one ever does – except Diana, who is now fully Adwords certified and has been very helpfully crunching some data for me on a big paid search project.

Big thanks to you all – and of course my clients – here’s to another great year!

KPMG – SEO Training

KPMG UK - SEO Training

It’s been fantastic working with Drew. He has the rare ability to demystify complex subject matter for the uninitiated, yet still engage the more advanced members of the group. His workshops are interesting, practical and fun and after four training sessions we now have a team who really understand SEO, know why it’s important and feel comfortable incorporating it into our daily activities.

Ben Harding
Senior Editor, Marketing & Brexit

The London Film School

One of my New Year’s resolutions was to make this site less blatantly self promotional, but I just received this great feedback (sorry!):

The London Film School attracts global customers and does so on a marketing shoestring. While looking for someone to support online campaigns, Drew’s personable and expert approach stood head and shoulders above his peers. Not only did he “get” the macro picture quickly and efficiently, all explanations and phone calls were fun. If you’re weary of PPC or SEO conversations, talk to Drew and he’ll make it engaging for you or your team so you’ll want to learn more.

Veronique Fricke
Head of Marketing and Communications
The London Film School

Screen Shot 2017-01-25 at 16.25.26

6 Years as a Freelance SEO Consultant


Today marks my six year anniversary as a freelance SEO consultant. Gosh gee wizz, the time has really flown by. I’m proud of the work I’ve done, and I’m also proud that several of my current clients have stuck with me over many of those years (Big Yellow Self Storage = 6 years, M&C Saatchi = 4 years, Unicef = almost 3).

I’m enjoying the SEO work I do now more than ever, so here’s to the next six!


Content and SEO Projects: KPMG and M&C Saatchi

Two sites have re-launched recently, in which I played a role.

First up, KPMG. I was the lead content creator for many of their key pages. I either completely restructured existing text or held interviews with stakeholders to write the pages from scratch.

Automotive old

The old version (content and design)

Automotive new

The shiny new version, with my copy.

I worked very closely with the KPMG digital team – it was a big project but a very rewarding few months.

The new site was launched with the site redesign late last year. I think it looks pretty great.

Old version of the KPMG UK site.

Old version of the KPMG UK site.

New version of the KPMG UK site.

New version of the KPMG UK site.

Next up, M&C Saatchi Sport and Entertainment. This was the second time I’d optimised their website for search.

Working with the team at M&C Saatchi and their design agency, we were able to find that SEO sweet spot again.

I think this redesign is pretty spiffy too.

Old version of the M&C Saatchi Sport & Entertainment website.

Old version of the M&C Saatchi Sport & Entertainment website.

New version of the M&C Saatchi Sport & Entertainment website.

New version of the M&C Saatchi Sport & Entertainment website.

The latest version is still as clean, but with added visual impact.

This latest version is still as clean, but with added visual impact.

So there you have it, great design and excellent content/SEO can go hand in hand.