A quick update – it’s always great working with new charities, and I’ve started exciting projects recently with Breaking Barriers and The King’s Fund:
And I also spoke at the Digital Charities SEO meetup last week, which was super fun.
March 1st is my freelancing anniversary (seven years now), but as the saying goes – behind every great SEO, there’s usually some fantastic support. Mine comes mostly in the form of one Deborah Sutton, who has been providing me with amazing copy for over five years. Deb writes pitch-perfect outreach blog posts, and has worked on some of my larger projects too, such as when I lead the content transformation at Deloitte a few years back. Thank you Deb, I couldn’t have done it without you!
And recently, I’ve had the pleasure to work again with Samina Haffajee. Samina was my first point of contact when I started SEO consulting for Unicef UK in 2013, and when I heard she’d gone freelance I pretty much begged her to work with me. Fortunately, she agreed, and Samina has been focusing her considerable skills onto some of my Paid Search campaigns for the past few months, looking for opportunities and overcoming my blindspots.
Finally, my good friend Diana Seifert has always had an interest in PPC, and so I suggested she might find value in becoming certified. I tell this to people all the time, but no one ever does – except Diana, who is now fully Adwords certified and has been very helpfully crunching some data for me on a big paid search project.
Big thanks to you all – and of course my clients – here’s to another great year!
It’s been fantastic working with Drew. He has the rare ability to demystify complex subject matter for the uninitiated, yet still engage the more advanced members of the group. His workshops are interesting, practical and fun and after four training sessions we now have a team who really understand SEO, know why it’s important and feel comfortable incorporating it into our daily activities.
Senior Editor, Marketing & Brexit
One of my New Year’s resolutions was to make this site less blatantly self promotional, but I just received this great feedback (sorry!):
The London Film School attracts global customers and does so on a marketing shoestring. While looking for someone to support online campaigns, Drew’s personable and expert approach stood head and shoulders above his peers. Not only did he “get” the macro picture quickly and efficiently, all explanations and phone calls were fun. If you’re weary of PPC or SEO conversations, talk to Drew and he’ll make it engaging for you or your team so you’ll want to learn more.
Head of Marketing and Communications
The London Film School
Me (and my ‘tache) made it into Digital Marketing Magazine.
Drew is a methodical and very experienced digital marketing consultant. Always professional, he helped rebuild and optimise a series of large PPC accounts in our AM market, consistently fulfilling detailed briefs on time and to order as well as bringing his own ideas to further improve the project. Highly recommended.
THE YOOX NET-A-PORTER GROUP
Thanks Oli, pleasure working with you!
Drew delivered a clear, customised training session and we were all left feeling positive about how to manage our Adwords going forward. We’d highly recommend Drew, he’s obviously very switched on and good at what he does.
International Digital Manager
World Cancer Research Fund International
I used to do a lot of events when I was Head of Online Marketing at Chameleon, but I’m feeling a little bit rusty if I’m honest, so fortunately Isabelle and I have a really great case study to share.
Our session is called: The Road to Poor Usability is Paved with Good Intention. We’ll unpack the IA transformation project I worked on at the start of the year with Unicef’s Fundraising team – and we’re in the Keynote Theatre (so no pressure then…).
Come say hi!
Yesterday, I lead a day’s Google Adwords training at the WCRF-UK.
Not only did the lucky participants get to see me get frustrated at a very non-responsive trackpad, but they also came up with one of the best Google ads I’ve seen in a while – so kudos to them.
I’ve been fortunate enough to be working with the digital team at NET-A-PORTER over the past few weeks.
Not only is it a crash course in fashion (I can almost tell my Vilshenko from my Valentino… almost) but getting hands on with a brand at the top of its game is super exciting.
But apologies women in my life – before you ask, no I don’t get a discount…