I’ve worked in paid search since 2005, and although the platform has changed considerably over the years, the main mechanics have stayed the same: robust keyword research, excellent ad copy, exceptional account structure and consistent optimisation & testing.
Paid Search Expertise
The paid search services I provide include:
- Set up
- Paid search campaigns in combination with SEO
- Audits of existing campaigns
- Remarketing, landing page testing, experiments
- Google grants
- In House Training
I really excel in writing compelling ad creatives, and logically structuring large cumbersome accounts.
Over the years I’ve worked with paid search clients including 3M, Amnesty International, Fullgreen and Barnardo’s UK.
In 2016, I was proud to work in-house at Net-A-Porter to help optimise their PPC accounts.
There is usually an initial set up cost, and then a management fee of 20% of the media spend. This includes monthly reporting.
Paid Search Clients I’ve Worked With
Both agency-side and as a freelance PPC consultant I’ve worked on a wide range of paid search projects.
“I’d recommend Drew to any businesses looking to develop their PPC campaigns.”
“Drew is a methodical and very experienced digital marketing consultant. Highly recommended.”
THE YOOX NET-A-PORTER GROUP
“The success of our search campaign has exceeded our expectations. It’s now a vital part of our marketing strategy.”
Black Brick Property Solutions LLP