Adwords Training – Charity Google Grant

Adwords training in action

Last Friday, I lead a three hour training session with over 20 attendees from charities around the UK. The topic? Adwords: Getting the most of your Google Grant. 

Friday afternoon can be a tough slot to give training, especially on something as dry as Google Adwords and PPC, but the time flew by, not least because the attendees were very motivated to harness that strange unicorn of a digital marketing beast – the Google Grant.

Google Grant Adwords training

I also made sure there were lots of exercises to get us up and moving – nothing is more soporific than one person talking for three hours straight, however good the Adwords training content!

Thanks to Raising IT, whose training session it was, for organising everything and allowing me to break down the pros and cons of the Adwords Google Grant with my trademark bad jokes – and for this very kind testimonial:

Drew was an excellent trainer who made what would normally be a dry subject both fun and engaging. Our attendees gave overwhelmingly positive feedback about the session and left inspired to get the most out of their Google Grants. Highly recommended if you want Adwords training which is insightful AND funny.

6 Years as a Freelance SEO Consultant

celebration

Today marks my six year anniversary as a freelance SEO consultant. Gosh gee wizz, the time has really flown by. I’m proud of the work I’ve done, and I’m also proud that several of my current clients have stuck with me over many of those years (Big Yellow Self Storage = 6 years, M&C Saatchi = 4 years, Unicef = almost 3).

I’m enjoying the SEO work I do now more than ever, so here’s to the next six!

 

Content and SEO Projects: KPMG and M&C Saatchi

Two sites have re-launched recently, in which I played a role.

First up, KPMG. I was the lead content creator for many of their key pages. I either completely restructured existing text or held interviews with stakeholders to write the pages from scratch.

Automotive old

The old version (content and design)

Automotive new

The shiny new version, with my copy.

I worked very closely with the KPMG digital team – it was a big project but a very rewarding few months.

The new site was launched with the site redesign late last year. I think it looks pretty great.

Old version of the KPMG UK site.

Old version of the KPMG UK site.

New version of the KPMG UK site.

New version of the KPMG UK site.

Next up, M&C Saatchi Sport and Entertainment. This was the second time I’d optimised their website for search.

Working with the team at M&C Saatchi and their design agency, we were able to find that SEO sweet spot again.

I think this redesign is pretty spiffy too.

Old version of the M&C Saatchi Sport & Entertainment website.

Old version of the M&C Saatchi Sport & Entertainment website.

New version of the M&C Saatchi Sport & Entertainment website.

New version of the M&C Saatchi Sport & Entertainment website.

The latest version is still as clean, but with added visual impact.

This latest version is still as clean, but with added visual impact.

So there you have it, great design and excellent content/SEO can go hand in hand.

SEO Testimonial from the RCPCH

Just received this great testimonial for my SEO training at the Royal College of Paediatrics and Child Health:

Drew delivered a lively and informative session for us, which was tailored to our needs. We felt comfortable to ask questions throughout and get the most out of the time. The pace was great and the content engaging and made relevant to us. Drew had taken time to review our questions and materials in advance and come armed with answers!

Olivia Davenport, Head of Digital Communications, RCPCH

It was a pleasure working with such a smart and enthusiastic group. Thanks guys!

RCPCH SEO training

Brand & Positioning Training at Mountview

Recently, I had the privilege to provide Brand and Positioning training to the Mountview MA Creative Producing students.
Mountview website

It was a fun afternoon, but what’s really great is this follow up blog post from the course coordinator (and my friend) Chris Grady. An extract:

“Two parts of the session connected with me yesterday and led to this reflection. The first was that, as we had done many times in the past few weeks, each person on the MA introduced themselves to our guest. In this process I invited them to tell us something which we don’t know about them, as well as introducing their standard career elevator pitch. We learned that one of the team has a small chocolate making business on the side. This enriches our understanding of them.

Drew then set us an exercise as we explored brand identity and the art of narrow cast marketing. He asked us to think of a place we love and sell it to the person on our right. A simple exercise, made so much easier if you do not pitch in and evangelise, but rather ask questions of your potential customer to find out a little more about them to help focus your own pitch. It was so much easier to sell the delights of Byron Bay, Australia when I realised by colleague loved yoga and the sun.

In each of these experiences this week there was a sense of exploration and an uncovering of the richness of a human being.”

It feels very self-serving cutting and pasting from such a beautiful and moving post, so definitely go and read it all.

Mountview Training - Drew Davies

Me presenting the training. Yes, the ‘tache is real.

Gradual Growth Wins the SEO Race

SEO visibility score graphThis is what I like to see with my SEO campaigns – gradual growth over time (note: the dramatic dip is from a major technical issue that brought the whole site down, but it quickly righted itself). Too much rapid improvement will scare the (search engine) horses, not enough will scare your client. Good search engine optimisation is about finding balance.

First (Annual?) Freelancer Christmas Drinks

I meant to post this in December, but just before Christmas I threw some drinks for some of the freelancers I know in London. It was a fun night, and it was especially good to meet people I’d emailed a lot but never met in real life – like fellow SEO freelance consultant Tim Aldiss from Think Search.

At the freelancer drinks. The only pic taken (because I'm lousy at taking photos) – my friend and mentee Christina Lai presenting me with some green tea she bought back from her travels. Also, apparently I had a beard.

At the freelancer drinks. The only pic taken (because I’m lousy at taking photos) – my friend and mentee Christina Lai presenting me with some green tea she bought back from her travels. Also, apparently I had quite the beard in December.

What’s more, Judy from Work From Home Wisdom was unable to make the drinks, but she wrote a piece for the Guardian’s Small Business Network called How to plan a freelance Christmas party – and I’m in it.

Guardian Freelancer Christmas article