Content and SEO Projects: KPMG and M&C Saatchi
Two sites have re-launched recently, in which I played a role.
First up, KPMG. I was the lead content creator for many of their key pages. I either completely restructured existing text or held interviews with stakeholders to write the pages from scratch.
![](http://www.thenewethical.co.uk/wp-content/uploads/2020/08/Automotive-old.png)
![](http://www.thenewethical.co.uk/wp-content/uploads/2020/08/Automotive-new.png)
I worked very closely with the KPMG digital team – it was a big project but a very rewarding few months.
The new site was launched with the site redesign late last year. I think it looks pretty great.
![](http://www.thenewethical.co.uk/wp-content/uploads/2020/08/Homepage-old.png)
![](http://www.thenewethical.co.uk/wp-content/uploads/2020/08/Homepage-new.png)
Next up, M&C Saatchi Sport and Entertainment. This was the second time I’d optimised their website for search.
Working with the team at M&C Saatchi and their design agency, we were able to find that SEO sweet spot again.
I think this redesign is pretty spiffy too.
![](http://www.thenewethical.co.uk/wp-content/uploads/2020/08/MC-Saatchi-SE-old-version.png)
![](http://www.thenewethical.co.uk/wp-content/uploads/2020/08/MC-Saatchi-SE-new-version-2.png)
![](http://www.thenewethical.co.uk/wp-content/uploads/2020/08/MC-Saatchi-SE-new-version.png)
So there you have it, great design and excellent content/SEO can go hand in hand.