Content and SEO Projects: KPMG and M&C Saatchi

Two sites have re-launched recently, in which I played a role.

First up, KPMG. I was the lead content creator for many of their key pages. I either completely restructured existing text or held interviews with stakeholders to write the pages from scratch.

The old version (content and design)
The shiny new version, with my copy.

I worked very closely with the KPMG digital team – it was a big project but a very rewarding few months.

The new site was launched with the site redesign late last year. I think it looks pretty great.

Old version of the KPMG UK site.
New version of the KPMG UK site.

Next up, M&C Saatchi Sport and Entertainment. This was the second time I’d optimised their website for search.

Working with the team at M&C Saatchi and their design agency, we were able to find that SEO sweet spot again.

I think this redesign is pretty spiffy too.

Old version of the M&C Saatchi Sport & Entertainment website.
New version of the M&C Saatchi Sport & Entertainment website.
This latest version is still as clean, but with added visual impact.

So there you have it, great design and excellent content/SEO can go hand in hand.

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